The notification or simply viewing the icon of an app causes an external trigger. Triggers can be further categorised into two- External and Internal. The action (later) results in the opening of the app. Suppose there’s a notification on your phone and you’re prompted to click it. The Trigger generates action as it pushes you to do something. In this ingenious concept devised by author Nir Eyal called the ‘Hooked Model’ or simply ‘Hook’, he explains the design pattern which companies use to form habit making apps. What is the hooked model and how it increases app engagement? But before you learn to get users hooked on to your app, you must learn more about habit driven design. They can be easily classified as the best habit forming apps as each of them is excellent app engagement.Īs an app developer, this is the ultimate objective. Such apps don’t necessarily demand your motivation but emit immense addiction power. Consider PUBG, Call of Duty, Snapchat or TikTok. An app developer realises the power s/he wields only when his/her creation is downloaded and used by millions of people worldwide. It’s fascinating, at the same time scary to observe how the progression of addiction is growing every day.
#FREE HOOKED ON WORDS APP TV#
Remember the Howard Beale Show from the 1976 multiple Oscar-winning film Network exactly reiterated this trend? Now replace TV with the presently relevant Social Media.
#FREE HOOKED ON WORDS APP HOW TO#
Media has been constantly competing to increase app engagement and answering the question, how to make customers come back? They are skillfully creating mobile app retention strategies to maintain the mobile app engagement. You want elaborative descriptions you quickly go through Wikipedia. You want to find out an answer to a certain query, you immediately google it up. Virtually strolling through social media has become a haven for people, especially for the millennials and Gen Z and the internet is the answer to everything.
Whenever you get the time, you pick up your phone and browse (at times aimlessly) through social media. Or open YouTube to check some trending videos. You check Facebook for one last time before dozing off or opening Instagram even before opening your second eye in the morning.Īt work, you randomly check into Pinterest and pin some boards even if you never intended to in the first place.